Site icon David Ezell

Let’s talk about off-ramps

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Christian Boucousis, former fighter pilot and now CEO of Afterburner, said something today that really stuck with me:

Entrepreneurs need off-ramps. Not as a way to quit — but as a way to adapt.”

When a strategy isn’t working, it’s not about slamming on the brakes. It’s about building exits along the way that let you shift, pivot, and keep momentum — without crashing.

It actually reminded me of something comedian Nate Bargatze said. When he’s building a set, he plans “off-ramps” in his jokes. If the audience isn’t with him, he can jump off early. If they are, he keeps riding the bit.

 

Both approaches come down to the same thing — preparation. Whether you’re on stage or building a business, the best performers don’t rely on perfection. They plan for options.

 

We can all get tunnel-vision and hunker down toward one solid goal. This week, start thinking about what ramps you can put into place. Maybe a new hire doesn’t work out. Ok, now what? Maybe your potential new office space lease falls through. Ok, now what? Remember, they aren’t business-enders, they’re opportunities. Let’s build some off-ramps.

 

Check out what Boo had to say about “off-ramps” here.

Let’s get to it.

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Also be sure to listen to Boo’s full episode ↓
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