You can’t read the label from inside the jar

Entrepreneurs love to talk about mindset, but Amanda Taylor said something during our conversation that hit harder than any mindset quote I’ve seen online:

“You can’t read the label from inside the jar” 

Most founders spend their lives inside the jar — hearing their own thoughts bounce off the walls, staring at the same problems from the same angle, repeating the same stories about what’s possible.

Amanda lived like that for years. She worked a steady job in dentistry, told herself she was “just a worker bee”, and assumed entrepreneurship wasn’t for people like her.

Then one tiny opportunity — helping with paperwork for a house-flipping business — cracked the jar open. Not because it was glamorous, but because it lit up curiosity.

That’s the real shift.

Not confidence.
Not a perfect plan.
Curiosity.

Curiosity is what gets you out of the jar. It makes you ask:
• “Why does everyone say this can’t be done?”
• “What do these people know that I don’t?”
• “Is there another way to play this game?”
• “What if the rule I’m following is just… wrong?”

Amanda went from “I don’t know anything about this” to building wealth, running businesses, raising capital, and teaching others how to do the same. Not because she suddenly became fearless — but because she stopped accepting the limits of the jar she grew up in.

Here’s the question for you this week:

What label would you read more clearly if you stepped outside your own jar?
What assumption would you challenge? What option would you explore? What conversation would you initiate?

Curiosity isn’t a trait.
It’s a strategy.

And for most entrepreneurs, it’s the only way you discover who you actually are — and what you’re actually capable of — once you finally step outside the glass.

Let’s get to it.