In this episode of How to Ride a Roller Coaster, host David Ezell sits down with Perry Sheraw — a pioneer in marketing automation and customer experience strategy. Long before tools like HubSpot and Klaviyo became industry staples, Perry was building CRM systems from scratch, connecting call centers to digital marketing, and architecting the early blueprints of what we now call customer journey design.
Together, David and Perry explore how founders and teams can bridge the gap between marketing and sales, transform chaos into consistency, and design systems that build trust over time — not just conversions.
Perry Sheraw is a strategist, consultant, and speaker specializing in marketing automation and customer experience frameworks. She’s led marketing and call center operations for highly regulated industries, built cross-functional CRM systems, and currently advises companies on scaling automation with empathy. Perry is also writing a forthcoming book on marketing automation frameworks for young professionals — a practical guide on integrating automation and selling it to the C-suite.
Show links:
• perrysheraw.com
• Connect with Perry on LinkedIn
• HubSpot – hubspot.com
• Mailchimp – mailchimp.com
• Klaviyo – klaviyo.com
• Seth Godin – “Permission Marketing”
• Neil Patel – neilpatel.com